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Describes a quality improvement initiative at Glaxo Wellcome India ‐ the Glaxo Wellcome Excellence Process. Illustrates the programme in detail. Concludes with some observations on progress to date and the changes in the organization’s culture as a result.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

This study aims to evaluate the efficiency of using some polymers at different concentrations in the consolidation of vegetable-tanned leather artifacts.

New vegetable-tanned leather samples were prepared. The consolidants used were polyacrylamide (PAM) and polymethyl methacrylate/hydroxyethyl methacrylate (MMA-HEMA). Accelerated heat aging was applied to the untreated and treated samples. Analytical techniques used were Fourier transform infrared spectroscopy (FTIR), digital microscope, scanning electron microscope (SEM), change of color and mechanical properties.

The characteristic FTIR bands showed the effect of accelerated heat aging on the molecular structure of the studied samples, but treated and aged treated samples used were better than aged untreated samples. Microscopic investigations (digital and SEM), and mechanical properties proved that 2% was the best concentration for polymers used. The change in the total color difference of the treated and aged treated samples was limited.

This study presents the important results obtained from PAM and poly(MMA-HEMA) used for the consolidation of vegetable-tanned leather artifacts. The best results of the studied polymers can be applied directly to protect historical vegetable-tanned leathers.

The purpose of this paper is to understand the critical factors associated with growing fertilizer usage culminating in contamination of soil/water in agriculturally intensive regions of Uttar Pradesh, India. The agriculture sector is seen as one of the major contributors in ensuring food security, however adoption of sustainable agriculture to protect water resources from contamination due to fertilizers and pesticides is becoming pressing to achieve long term environmental security.

A two staged study aimed at monitoring the soil quality status followed by stakeholder survey has been attempted. Attitude-behavior framework based on the theory of reasoned action has been tried to explain the fertilizer use behavior in the study. The results are analyzed through Analysis of variance.

Soil monitoring data showed nitrate and total nitrogen loadings beyond the permissible limit in the identified regions. A questionnaire aimed at determining farmer’s attitude toward fertilizer usage showed a significant influence of factors like net farm income, overall farm yield, extension services, farmer characteristics on one hand and risks associated with changing farming practices, costs of substitutes available, market-based instruments like subsidies and loans on the other. Divergent responses were observed with respect to farmer’s perceived risks from adopting to organic substitutes, linkages of fertilizer application with environmental degradation and the level of adoption of sustainable agricultural practices.

The study can be scaled up to study the inter-regional differences by benchmarking regional responses. It would be interesting to extend the work to find solutions from the farmers as alternative fertility management strategies. The items used in questionnaire are self-made; hence there is still a possibility of enhancing the robustness of scale by applying advanced statistical techniques.

Results of the study indicate excessive nitrogen loadings in farm soils which is an indicator of potential future nitrate contaminated zones or vulnerable zones emerging in agricultural intensive regions. Findings reinforce the role of education, knowledge transfer and awareness for long-term agricultural sustainability. The paper highlights the urgency for reorientation of the support system by the government and policymakers.

The paper attempts to understand the linkage between the agricultural productivity and the environmental implications followed by the reasons culminating in the agri-environmental imbalance. On-site monitoring study followed by assessment of reasons culminating in this scenario has not been attempted earlier and this paper contributes to understanding at dual level. This paper emphasizes on the insights of stakeholder which is instrumental in ensuring agricultural sustainability or otherwise. It takes the position that the farmer’s farm management behavior is strongly influenced by factors like food security and income, keeping environmental quality at second place. It also identifies the barriers for organic farming and other alternative systems as well as explores the economic, social, and philosophical aspects of sustainable agriculture.

This chapter reviews the recent developments at the intersection of personalization and AI in marketing and related fields. We provide a formal definition of personalized policy and review the methodological approaches available for personalization. We discuss scalability, generalizability, and counterfactual validity issues and briefly touch upon advanced methods for online/interactive/dynamic settings. We then summarize the three evaluation approaches for static policies – the Direct method, the Inverse Propensity Score (IPS) estimator, and the Doubly Robust (DR) method. Next, we present a summary of the evaluation approaches for special cases such as continuous actions and dynamic settings. We then summarize the findings on the returns to personalization across various domains, including content recommendation, advertising, and promotions. Next, we discuss the work on the intersection between personalization and welfare. We focus on four of these welfare notions that have been studied in the literature: (1) search costs, (2) privacy, (3) fairness, and (4) polarization. We conclude with a discussion of the remaining challenges and some directions for future research.

This study explores the making of box-office collection using the Indian film industry, Bollywood, as a case.

This study conducts in-depth interviews with cinematic experts in the Indian film industry and analyzes the interview transcripts using thematic analysis.

This study uncovers several noteworthy findings. First, films that drew both general (MASS audience) and niche (CLASS audience) viewers dominate the box office. Second, viewers prefer to see films that are based on true events, and their engagement will be deeper if the subject of the film resonates with them. Third, stakeholder share is variable and changes over time. Fourth, the marketing budget for a film is typically higher than its production budget, and it is determined by the producer's financial resources. Fifth, the dominance of big over small banner films motivates the latter to pursue online rather than cinematic releases. Finally, Internet access creates value and returns on investment through sales of satellite and musical rights, while strategic promotion and distribution reap maximum benefit for box-office collection.

Unlike past studies that rely on secondary data, this study uses primary qualitative data to explore the making of box-office collection. This study also focuses on an alternative film industry, Bollywood, as it is a vast context that remains underexplored.

This paper aims to investigate effects of acrylic functionalisation of multiwalled carbon nanotubes (MWCNTs) on properties of carbon nanotubes/epoxy nanocomposites.

A number of analytical techniques, including Fourier transform infrared spectroscopy, Raman spectroscopy, scanning electron microscopy and transmission electron microscopy, were used to assess the effects of acid treatment on MWCNTs. Ultraviolet-curable coatings were fabricated by sonication and cast moulding process. The mechanical properties of MWCNTs/epoxy composites at different weight fractions were evaluated by performing tensile tests and dynamic mechanical analysis tests. Also, gel contents were examined.

It was found that addition of nanotubes monomer to epoxy formulations had significant effect on the viscoelastic and mechanical properties.

Improving dispersion and alignment of MWCNTs in the composite matrix will contribute to the development of resin/MWCNTs nanocomposites and promote the applications.

The paper establishes a method to introduce MWCNTs into epoxy matrix as a monomer to enhance the photo curable and dispersion properties of the MWCNT/epoxy films.

As of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to describe new online sales through a mix of social networks and/or peer-to-peer communication or marketing strategies in terms of allowing consumers to satisfy their shopping behaviour through online social media. Thus, given the numerous active users, the development of online social media and social commerce on WeChat is a critical issue of internet research.

This empirical study takes WeChat as the online social media research object. Questionnaires for WeChat users in China were designed and distributed. All items are designed as nominal and ordinal scales (not Likert scale). The obtained data was put into a relational database (N = 2,342), and different meaningful patterns and rules were examined through data mining analytics, including clustering analysis and association rules, to explore the role of WeChat in the development of online social media and social commerce.

Practical implications are presented according to the research findings of meaningful patterns and rules. In addition, alternatives to WeChat in terms of further development are also proposed according to the investigation findings of WeChat users’ behaviour and preferences in China.

This study concludes that online social media, such as WeChat, will be able to transcend the current development pattern of most online social media and make good use of investigating users’ behaviour and preferences, not only to stimulate the interaction of users in the social network, but also to create social commerce value in social sciences.